Privacy Policy
Last updated: 04/28/2025
At Beautybylex we are committed to protecting your privacy and ensuring a safe online experience. This Privacy Policy outlines the types of personal information we collect, how we use it, and how we protect your data. By using our website, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We may collect the following types of personal data when you use our website:
- Basic Identifying Information: Your name, email address, phone number, and other contact details when you sign up, make a purchase, or fill out a form.
- Device Information: Information about your device, such as IP address, device type, browser, and operating system.
- Internet Activity: Data related to your browsing behavior, such as pages visited, time spent on the site, and interactions with website features.
- Location Data: GPS or IP-based location information when you interact with our site, depending on your device settings.
- Payment Information: Credit card details, billing address, and transaction history when making purchases.
- Demographic Information: Age, gender, and other demographic details, if you provide them voluntarily.
2. How We Collect Information
We collect information through various methods, including:
- Directly from you when you register an account, fill out forms, or make a purchase.
- Automatically, through cookies, web beacons, and analytics tools to track your activity and preferences on our website.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To process transactions and send related communications (e.g., order confirmations).
- To improve, personalize, and optimize your experience on our website.
- To send you marketing communications and promotional offers, if you’ve opted in.
- To provide customer support and respond to your inquiries.
- To comply with legal obligations and protect the security of our website.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. You can manage your cookie preferences through your browser settings. By using our website, you consent to the use of cookies as described in our Cookie Policy.
5. Data Security
We take reasonable measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security assessments.
6. Third-Party Services
We may share your information with trusted third-party service providers, such as payment processors, marketing platforms, or analytics services, to help us operate our website and provide services to you. These third parties are obligated to handle your information securely and only for the purposes specified.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: You can request access to the data we hold about you.
- Correction: You can request corrections to any inaccurate or incomplete information.
- Deletion: You can request the deletion of your personal data, subject to certain conditions.
- Opt-Out: You can opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails.
- Data Portability: You may request a copy of your personal data in a structured, machine-readable format.
To exercise any of these rights, please contact us at [Your Contact Email].
8. Children’s Privacy
Our website is not intended for children under the age of [13/16] and we do not knowingly collect personal data from children. If we discover that a child under the relevant age has provided us with personal data, we will take steps to delete such information.
9. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will post the updated policy on this page with the revised “Last updated” date. We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us!